In this YouTube video "Meet The Creative | Joe Holder, Creative Director of Smartbeats by Smartwater," Joe Holder shares insights into his role and creative process. As a wellness expert and creative director, Holder discusses the intersection of fitness, health, and creativity. He emphasizes the importance of a holistic approach to wellness, integrating mental and physical health. Holder also highlights how Smartbeats by Smartwater blends hydration with functionality, aiming to inspire and support active lifestyles through innovative products and thoughtful design.